The media world today is witnessing a rare convergence where the specialist is in reality a jack of all trades –he/she is a producer, director, cameo actor, scriptwriter, copywriter, video/audio editor, PR campaigner, cameraman, journalist, reporter, advocacy enthusiast…

Then there is another world out there for critical commentators to keep a tab on the ways in which the media reflects, represents and influences the world. The media platforms are so varied, pervasive, influential and fast changing that it is a continuous chal-lenge to keep pace with the latest trends in media-related industries.

Our programme is designed to equip you with a thorough knowledge of this rolling media landscape - the entire media spectrum from Journalism to Digital Video Production, the gamut of New Media, Citizen Journalism, Development Communication and Con-vergent Media and Technologies and the world of Public Relations.

MA Mass Communication in ADBU offers specialization in New Media, Public Relation and Media Management, Development Communication, Digital Film and Television Production.

The New Media revolution and its consequences for media and communication studies requires an upgraded discipline. MA in Mass Communication in ADBU lays a special focus on the use of free and open-source software (FOSS) leading to the innovative venture of Media Studies 2.0. The future is here at Don Bosco University!

Programme Highlights

  • A modular structure with a Certificate after the first semester, a Post Graduate Diploma after the second, and a Master’s De-gree after the fourth
  • Immerse yourself – in an excellent mix of conceptual inputs and hands-on experience
  • Learn the ropes – through Free and Open Source Software (FOSS) and get the freedom from dependence on proprietary software
  • Enhance your expertise - in research methodology and project preparation
  • Master the techniques– to juggle professional production with affordable equipment
  • Unleash your creativity – in a major project
  • Advertise your worth - compile an e-Portfolio to showcase your years of study and leave your professional digital footprints on the web.

Number of Seats

  • 30 seats are available for the programme

Eligibility Criteria

  1. Graduation in any stream with 50% in the aggregate. Those who have a background in Mass Communication, Journalism, Photography etc., will have an advantage.
  2. Provisional Admission: Applicants who have not yet obtained their Bachelor’s Degree also may apply for admission. Such candidates would be offered provisional admission until they furnish evidence of fulfilling the eligibility criterion stated in (1) above within 3 months of the commencement of the programme.

Course Structure

Semester I
History and Development of Communication Media
Models and Theories of Communication
Media Laws and Ethics
Introduction to Radio Production
Techniques of Photography and Image Editing
Radio Production Lab
Elective Group I
Introduction to Journalism
Introduction to Social Psychology
Educational Technology
Elective Group II
Personality Development
Environmental Education
Introduction to Indian society, polity and economics
Semester II
Introduction to Digital Video Production
Communication Research Methodology
Video Production Lab
Dissertation – Phase I
Journaling & Media House Exposure
New Media
Philosophy of Convergent and New Media
Development Communication
Introduction to Development Communication
Public Relations and Media Management
Business Journalism
Digital Film and Television Production
Film Studies
Elective Group I
Public Relations
Personality Development
Knowledge Management
Elective Group II
Media Studies: Global Issues
Introduction to Social Psychology
Peace Education and Conflict Management
Semester III
Media Management and Entrepreneurship
Dissertation – Phase II
New Media
  • Jounalism in the Digital Age
  • New Media and Society
  • Advertising and e-Marketing
  • E-publication – Lab
Development Communication
  • Development Support Communication in India
  • Communication and Development: Alternative Approach
  • Strategic Communication for NGOs
  • Project Management in Development Practicum
Public Relations and Media Management
  • Political Communication
  • Event Management
  • Advertising & e-Marketing
  • Event Management Practicum
Digital Film and Television Production
  • Digital Cinematography
  • Language of Film and Television
  • Sound for Media
  • Elements of Film Production
  • Digital Cinematography
  • Directing and Advanced Production Methods Lab
  • Digital Post Production Techniques Lab
Semester IV
Media Studies – Global Issues
Internship
Portfolio
Final Project
New Media
Using New Media Platforms
Development Communication
Development Communication Practicum
Public Relations and Media Management
Organisational Communication
Digital Film and Television Production
Dissertation – Phase II

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