The Bachelor of Business Administration at the University introduces students to the world of business with special focus on finance, banking, marketing, and human resource management. This programme at the University is designed to help a student develop a business mind-set and entrepreneurial skills. Wide exposures and visits to business establishments and a series of lectures from entrepreneurs will also form a part of the journey of business studies at the University.
Number of Seats
- 60 seats are available for the programme
Eligibility Criteria
- Passed Higher Secondary School Leaving Examination with minimum of 50% marks.
Location
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COURSE STRUCTURE
| Semester I |
| Management Concepts and Practices |
| Fundamentals of Financial Accounting |
| Business Economics |
| Communicative English |
| Entrepreneurship Principles and Practices |
| Understanding India |
| Environmental Studies |
| Semester II |
| Ethics, Values and Corporate Social Responsibility |
| Marketing Research |
| Indian Economy |
| Basics of Quantitative Techniques |
| Organizational Behaviour |
| Computer Fundamentals |
| Service-learning Project |
| Semester III |
| Principles of Marketing |
| Fundamentals of Human Resource Management |
| Introduction to Financial Management |
| Emotional Intelligence |
| Managerial Communication |
| Minor Internship |
| Semester IV |
| Personal Financial Planning |
| Consumer Behaviour |
| Business Mathematics and Statistics for Decision Making |
Elective (Choose One)
- Investment and Financial Planning
- Managerial Foundations of HRM and OB
- Digital Marketing
|
| English 2 |
| Semester V |
| Business Decision Analysis |
| Corporate Governance and Professional Ethics |
| Production and Operations Management |
Elective (Choose One)
- Strategic HRM
- Supply Chain Management
- Personal Financial Planning
|
| Internship |
| Semester VI |
| Business Policy and Strategic Management |
| Financial Markets and Institutions |
| Corporate and Business Law |
| Minor Project - 1 |
Elective (Choose One)
- Management of Industrial Relations
- Services Marketing
- Investment Analysis and Portfolio Management
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Programme Outcome
Programme Outcome of BBA