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The Bachelor of Business Administration at the University introduces students to the world of business with special focus on finance, banking, marketing, and human resource management. This programme at the University is designed to help a student develop a business mind-set and entrepreneurial skills. Wide exposures and visits to business establishments and a series of lectures from entrepreneurs will also form a part of the journey of business studies at the University.

Number of Seats

  • 60 seats are available for the programme

Eligibility Criteria

  • Passed Higher Secondary School Leaving Examination with minimum of 50% marks.

Location

  • Azara Campus

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COURSE STRUCTURE

Semester I
Management Concepts and Practices
Fundamentals of Financial Accounting
Business Economics
Communicative English
Entrepreneurship Principles and Practices
Understanding India
Environmental Studies
Semester II
Ethics, Values and Corporate Social Responsibility
Marketing Research
Indian Economy
Basics of Quantitative Techniques
Organizational Behaviour
Computer Fundamentals
Service-learning Project
Semester III
Principles of Marketing
Fundamentals of Human Resource Management
Introduction to Financial Management
Emotional Intelligence
Managerial Communication
Minor Internship
Semester IV
Personal Financial Planning
Consumer Behaviour
Business Mathematics and Statistics for Decision Making
Elective (Choose One)
  • Investment and Financial Planning
  • Managerial Foundations of HRM and OB
  • Digital Marketing
English 2
Semester V
Business Decision Analysis
Corporate Governance and Professional Ethics
Production and Operations Management
Elective (Choose One)
  • Strategic HRM
  • Supply Chain Management
  • Personal Financial Planning
Internship
Semester VI
Business Policy and Strategic Management
Financial Markets and Institutions
Corporate and Business Law
Minor Project - 1
Elective (Choose One)
  • Management of Industrial Relations
  • Services Marketing
  • Investment Analysis and Portfolio Management

Programme Outcome

Programme Outcome of BBA

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