In line with the growing need for trained managerial talent, Assam Don Bosco University, Azara Campus, is starting a Five-year Integrated programme in Management (BBA+MBA) from academic session 2024.
This integrated program allows students to earn both a Bachelor's and Master's degree in Business Administration, providing a seamless academic journey. The program offers various specializations in the areas of Marketing Management, Financial Management, and Human Resource Management. Each specialization is designed to provide in-depth knowledge and skills in the respective field, catering to students' specific interests and career goals.
The curriculum of this programme would be of experiential learning, international immersion, and a holistic course curriculum, emphasizing a combination of theoretical learning and practical application. Through case studies, projects, workshops, and masterclasses conducted by industry experts, students develop critical and analytical thinking skills in their chosen specialization. This hands-on approach equips them with the necessary tools to address real-world business challenges.
The objective of the programme is to prepare candidates from a foundation level for taking up leadership positions in corporates/government organizations. The integrated program is designed to develop a global perspective in the students towards the management practice. With an early induction to the programme and a rigorous and holistic curriculum, our students will demonstrate problem solving skills supported by appropriate analytical techniques and will use ethical and socially conscious judgement while analyzing business situations.
Candidates successfully completing the course requirement of integrated programme in management would be awarded Master of Business Administration by Assam Don Bosco University. Candidates opting for exit after completing the requirement of first three years would be awarded Bachelor of Business Administration.
Eligibility Criteria
- Students who have completed Class XII (Higher Secondary School Leaving) Examination or equivalent from any stream with a minimum score of 50% in aggregate.
Number of Seats
- A total of 60 (sixty) seats are available for the programme.
Location
Assam Don Bosco University, Azara Campus
Special Features and Advantages
1. Bachelor’s Degree (BBA):
Upon successful completion of 3 years, students will be awarded a Bachelor’s Degree in Business Administration (BBA).
2. BBA + PGDBM:
After 4 years (3 + 1 years), students will receive both a Bachelor’s Degree in Business Administration (BBA) and a Post Graduate Diploma in Business Management (PGDBM).
3. BBA + MBA:
Upon completing 5 years (3 + 2 years), students will earn a Bachelor’s Degree in Business Administration (BBA) along with a Master’s Degree in Business Administration (MBA).
4. Placement Assistance:
The University provides 100% placement assistance to help students secure job opportunities.
5. Faculty Excellence:
Our highly qualified faculty members have extensive industry exposure, ensuring a practical and relevant learning experience.
6. Technology-Integrated Learning:
Students benefit from a blend of offline classes and technology-enabled learning methods.
7. Learning Resources:
Access to a state-of-the-art Learning Resource Centre and a wealth of online/digital resources.
8. Global Curriculum Standards:
The course curriculum adheres to the Washington Accord, maintaining global excellence in higher education.
9. International Recognition:
Our program is a proud member of the International Association of Universities (IAU), making it the only MBA program in North East India with this prestigious membership.
10. CBCI Affiliation:
We are a member of CBCI, the largest Educational Network in the World. The other prominent members in India include XLRI, XISS, XIMB, LIBA, Christ University
11. Student Exchange Opportunities:
Students can participate in Student Exchange Programmes both within India and abroad.
12. Additional Certification Programmes:
Additional Certificate Programmes in advanced emerging Business fields for students opting for the same over and above the normal course curriculum.
13. Hostel Facilities:
Separate hostel facilities are available for male and female students, with robust security measures.
14. Scholarships:
Deserving candidates can avail attractive scholarships.
15. Affordable Fee Structure:
We offer an affordable fee structure and education loan facilities.
Structure of the Syllabus
Semester I |
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Management Process, Principles and Practices |
Business Organisation |
Fundamentals of Business, Management & Economics |
English I: Communication and Professional Skills |
Entrepreneurship Development& Family Business |
Understanding India |
Environmental Studies |
Service-Learning Theory |
Semester II |
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Accounting and Financial Management for Managers |
Fundamentals of General and Functional Management |
Indian Economy |
English II: Presentation, Soft Skills and Technical Writing |
Office Organization and Management |
Digital and Technological Solutions |
Health & Wellness, Yoga education, and sports and fitness |
Service learning Project |
Semester III |
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Marketing Management |
Organisational Behaviour |
Banking and Insurance |
Emotional Intelligence |
MIL (Hindi) |
Retail Management |
Semester IV |
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Human Resource Management |
Consumer Behaviour |
Business Mathematics and Statistics for Decision Making |
Fundamentals of Investment / Compensation Management / Customer Relationship Management |
Foreign Language (Mandarin/ German) |
Semester V |
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Managerial Economics |
Business Ethics and Corporate Governance |
Production and Operations Management |
Strategic HRM/ Personal Financial Planning/ Marketing Research |
Internship |
Semester VI |
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Business Policy and Strategic Management |
Financial Markets and Institutions |
Corporate and Business Law |
Minor Project - 1 |
Management of Industrial Relations/ Investment Analysis and Portfolio Management / Digital Marketing |
Semester VII |
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Corporate Finance |
Supply Chain Management |
Analysis of Business Environment: Indian and Global |
Research Methodology |
Research Project/Dissertation - I |
Semester VIII |
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Services Marketing |
Corporate Restructuring |
International Business |
Virality in Digital Media |
Research Project/Dissertation - II |
Semester VII |
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Research Methodology |
Research Project/Dissertation - I |
Semester VIII |
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Research Project/Dissertation - II |
Category | Credit | Name of the course |
---|---|---|
Semester 9 (MBA - Integrated) | ||
Core Course | 4 | Quantitative Techniques for Business |
Core Course | 4 | Strategic Management |
Finance Specialisation | ||
Discipline Specific Elective-I | 5 | Corporate Financial Decision |
Discipline Specific Elective-II | 5 | Financial Reporting |
Discipline Specific Elective-III | 5 | International Finance |
Marketing Specialisation | ||
Discipline Specific Elective-I | 5 | International Marketing |
Discipline Specific Elective-II | 5 | Integrated Marketing Communications |
Discipline Specific Elective-III | 5 | Hospitality &Tourism Marketing |
HR Specialisation | ||
Discipline Specific Elective-I | 5 | Cross Cultural Management |
Discipline Specific Elective-II | 5 | Training & Management Development |
Discipline Specific Elective-III | 5 | Strategic HRM |
Ability and Skill Enhancement |
5 | Business Case Design and Presentation |
TOTAL | 28 | |
Semester 10 MBA –(Integrated) | ||
Core Course | 4 | Data Analytics and AI in Business |
Core Course | 4 | Dissertation III |
Finance Specialisation | ||
Discipline Specific Elective-I | 5 | Project Appraisal & Finance |
Discipline Specific Elective-II | 5 | Management of Financial Institutions |
Discipline Specific Elective-III | 5 | Personal Finance & Planning |
Marketing Specialisation | ||
Discipline Specific Elective-I | 5 | Service Marketing |
Discipline Specific Elective-II | 5 | Sales and Distribution Management |
Discipline Specific Elective-III | 5 | Product &Brand Management |
HR Specialisation | ||
Discipline Specific Elective-I | 5 | HR Analytics |
Discipline Specific Elective-II | 5 | Team Dynamic and Leadership |
Discipline Specific Elective-III | 5 | Organisational Development & Change Management |
Ability and Skill Enhancement | 4 | Business Case Design and Presentation |
TOTAL | 28 |